BTS, IU, Lim Young Woong, BLACKPINK Dominate Singer Brand Reputation Rankings In February

According to analysis of big data on singer brand reputation in February 2021, BTS tops the list, followed by IU, Lim Young Woong, and then BLACKPINK.

This morning (February 27), the Korea Institute of Corporate Reputation announced the brand reputation rankings for all singers who are active in the South Korean music industry. The list is determined through the collection and analysis of data from Korean music artists, including boy groups, girl groups, soloists, indie singers, trot singers and many other genres from January 27 to February 27, 2021. This month, the total brand reputation index is 123,421,789.

At the top, boy group BTS continued their reign although their brand reputation index (13,215,433) has decreased significantly (23.46%) compared to January.

Meanwhile, "digital queen" IU has risen to No. 2 on this month's list, after only ranking 6th last month, with a brand reputation index of 9,656,213. This marks an impressive increase (68.80%) compared to January. It makes sense as IU has a lot of activities in February, as she released the song 'Celebrity'.

Trot singer Im Young Woong ranked 3rd this month, with a brand reputation index of 8,654,221. Compared to January where he was the runner-up, our Mr. Trot's brand reputation index dropped 20.14%.

The remaining 2 positions in the top 5 belong to BLACKPINK with a brand reputation index of 6,149,244 (33.52% less compared to January) and Kang Daniel with a brand reputation index of 4,912,957 (149.99% more compared to January).