Her answer was short but sweet.
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BLACKPINK was recently named TIME‘s “Entertainer of the Year.” In line with the title, their photos were featured on the magazine’s cover and social media pages. They also received a dedicated interview regarding their career thus far.
Here, several topics of interests were mentioned ranging from their diverse cultural backgrounds to their worldwide success. The magazine touched on the contribution of the group to the billion-dollar industry of K-Pop in terms of the latter subject.
"K-Pop produces revenues upwards of $10 billion per year. BLACKPINK in particular is a serious engine in that market, especially for YG." — TIME Magazine
This is not an exaggerated claim, with YG Entertainment stocks alone rising each time BLACKPINK makes a successful return to the industry.
Jennie acknowledged that there is a significant amount of money involved in the industry. At the same time, she wanted to emphasize that none of the members pursued their careers as K-Pop idols for the financial gain.
"If we consider this in the business way, we wouldn’t be able to do this." — Jennie
Each member of BLACKPINK has a jampacked schedule. In the past few months alone, they had to practice for their BORN PINK world tour while promoting their title track “Shut Down” and attending Paris Fashion Week. They also shot content for their social media pages and endorsement deals.
As Jennie explained, they do all of this not for monetary reasons but out of love for their job and for their fans. The high stress, high reward career was one they were motivated to pursue because it is also their passion.
"We do it out of our heart." — Jennie
Finally, Lisa added that the best part about their recent world tour is being able to meet BLINKs in person, something that they could not do for the past two years due to COVID-19 restrictions.
"Being able to come back with the team to tour and meet the fans worldwide has been a highlight." — Lisa