August Advertisement Model Brand Reputation Rankings Revealed

August Advertisement Model Brand Reputation Rankings Revealed
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The Korean Business Research Institute has announced this August's brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from July 15 to August 15. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.

BTS PICS FOLDER 📁 on Twitter in 2022 | Busan, Bts korea, Bts bangtan boy

BTS rose to the top of this month’s list with a brand reputation index of 2,498,060, marking a 7.61 percent increase in their score since June (the last time the rankings were published). High-ranking phrases in the group’s keyword analysis included “Samsung Galaxy,” “Lotte Xylitol,” and “Coway,” while their highest-ranking related terms included “promote,” “focus,” and “model.” BTS’s positivity-negativity analysis also revealed a high score of 90.81 percent positive reactions.

cup_of_summer🌄 on Twitter: "IU BEST GIRL IU BEST SINGER IU BEST ACTRESS IU  BEST SOLOIST IU BEST PRODUCER IU BEST SONGWRITER IU BEAUTIFUL IU PRETTY IU  CUTE https://t.co/kste6KnDCg" / Twitter

IU took second place for August with a brand reputation index of 1,913,772, while Lim Young Woong came in third with a total index of 1,346,122.

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Yoo Jae Suk rose to fourth place after seeing a 62.05 percent increase in his brand reputation index since June, bringing his total score for the month to 1,292,463.

تويتر \ allkpop على تويتر: "Yoo Jae Suk says he has no goals?  https://t.co/f61X54ChYO https://t.co/y2crm6I4kU"

Finally, soccer star Son Heung Min rounded out the top five for August with a brand reputation index of 1,242,244.

Heung-Min Son (손흥민) (@hm_sin7) / Twitter

Check out this month’s top 30 below!

  1. BTS
  2. IU
  3. Lim Young Woong
  4. Yoo Jae Suk
  5. Son Heung Min
  6. Gong Yoo
  7. Son Suk Ku
  8. BLACKPINK
  9. Kim Yuna
  10. Kim Jong Kook
  11. Lee Chan Won
  12. Kang Daniel
  13. ASTRO’s Cha Eun Woo
  14. SEVENTEEN
  15. Lee Jung Jae
  16. Girls’ Generation
  17. Jung Woo Sung
  18. IVE
  19. aespa
  20. Lee Sang Min
  21. Hong Hyun Hee
  22. Kim Tae Ri
  23. Oh My Girl
  24. TWICE
  25. Lee Byung Hun
  26. Lee Hyori
  27. Girls’ Generation’s YoonA
  28. Jung So Min
  29. Park Seo Joon
  30. PSY

Source: Soompi

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