Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors! Especially, EXO is the group whose members top 7 luxury fashion brands.
With their dominance, image, and isuals suiting the brands, they can immediately unleash their “Midas touch” effect that could sell out anything they endorse!
Gucci, a famous luxury brand based in Italy has indeed an eye for beauty, elegance, and power as they chose EXO Kai as their very first Korean model and Global Ambassador. He is now the brand ambassador for two consecutive years.
Meanwhile, the Korean singer, IU, is the Korean ambassador wherein she was seen along with Kai at the recent Gucci-sponsored art exhibit at Seoul’s Daelim Museum in May.
The “YG Princess” Jennie is Chanel’s princess and newest global ambassador! Along with her is the “King of K-pop” BIGBANG’s G-Dragon, who has been a loyal Chanel house ambassador in 2016.
In February 2020, Prada revealed that BLACKPINK Lisa will be their newest global ambassador! In September as well, the Italian brand announced Red Velvet Irene and EXO’s Chanyeol as their Prada Korea Ambassadors Team.
In September, Baekhyun stunned the fashion world with his outstanding photos for Harper Bazaar in which he was featured as the top brand’s newest ambassador. He will be endorsing the brand alongside global ambassador Yoo Ah In and Burberry Korea and China Ambassador, NCT’s Lucas.
BLACKPINK’s “Miss Korea” Jisoo brings joy to her fans and supporters when she was announced as the beauty ambassador of the brand who will be endorsing clothing, cosmetic, and perfume lines.
She joined the “Nation’s First Love” Suzy, who is the brand ambassador for Dior.
In July 2020, Lisa was officially announced to be BVLGARI’s global ambassador. The female fashion icon will be joining EXO’s Suho, who is also a Korean ambassador of the fashion house.
The perfect image of Got7Jackson indeed captured the luxury brand Armani as they chose the idol as their Beauty Brand Ambassador.
Yves Saint Laurent
Though it took a while before BLACKPINK Rosé landed on her first global ambassador position, it is really one of the best, as Yves Saint Laurent had her as their first global ambassador in 59 years!
Jackson is truly a fashion icon as he is also the ambassador of Pasha De Cartier! He is also set to work with BLACKPINK Jisoo and EXO Sehun for an MZ Generation x Cartier digital project.
Jackson is truly the epitome of beauty, appeal that seems to attract top luxury brands as he is also a representative of the Italian fashion house.
For Lancome Korea, Suzy is already tied with the luxury brand since 2017, as their global ambassador and muse.
In September, after appearing in the front row of Celine’s event as a muse, the brand officially announced Lisa as their newest global ambassador.
Sehun who is the face of Cartier is also the ambassador of Zegna, a high-end brand of fashion house established in 1910.
In 2019, the top visual NU’EST Minhyun was selected as the Korea Ambassador of Italian luxury outdoor brand.
Acqua Di Parma
Last year, Chanyeol became the first idol to become the muse and ambassador of Acqua Di Parma, a luxury lifestyle and fashion company.
Did we miss anything and anyone? We bet, a lot! But share your thoughts with us in the comments below!