Nivea Men, a global male skincare brand, has selected actor Lee Soo Hyuk, who presents a variety of unexpected charms, as its new brand model.

“Lee Soo Hyuk has been selected as our model because his urban masculinity and chic charm, which were shown through various works, fit well with Nivea Men’s brand image,” said a marketing manager for Nivea Men.

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In response, the actor shared, “I’m happy to have a relationship with the brand that I’ve been using for a long time,” and added, “I will continue to work hard so that Nivea Men, who provides optimized care for male skin, can continue to be loved.”

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Currently, Lee Soo Hyuk is starring in MBC’s variety show ‘Birds of a Feather’, which debuted in January this year. He will also star with actor Jang Ki Yong in KBS2’s new Monday-Tuesday drama ‘Born Again‘, which will premiere on April 20.