There’s a perfectly good reason why top-tier Korean celebrity IU has several endorsements under her belt.
No, it’s not just because of her perfectly soothing honey voice that charms the hearts of her millions fans.
And no, it’s not just because she has the spectacular visuals of a Disney princess.
It’s because of IU’s flexibility: with her petite frame and her amazing visuals, IU can look gorgeous in whatever outfit she wears while endorsing whatever products she needs to.
Check out these 10 moments when she looked like she just came out of a magazine cover as she rocked various fashion styles and made it her own: