There’s a perfectly good reason why top-tier Korean celebrity IU has several endorsements under her belt.

No, it’s not just because of her perfectly soothing honey voice that charms the hearts of her millions fans.

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And no, it’s not just because she has the spectacular visuals of a Disney princess.

It’s because of IU’s flexibility: with her petite frame and her amazing visuals, IU can look gorgeous in whatever outfit she wears while endorsing whatever products she needs to.

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Check out these 10 moments when she looked like she just came out of a magazine cover as she rocked various fashion styles and made it her own:

1. Innocent angel in a white top with denim skirt

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2. Rocker chic with a leather blazer

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3. Girly charms with her red dress and long straight hair

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4. Artsy chic who’s the queen of beret in her all-black outfit

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5. Stepped out of the runway in a Gucci outfit

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6. Cozy yet still charming with her wool jacket

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7. Feminine and fresh in a feather-patterned dress

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8. Ready for winter in a warm coat

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9. Playful IU with her short hair, leather-and-wool jacket and minimal makeup

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10. Sophisticated chic perfect for the cold season

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