November Girl Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this November’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 13 to November 13.

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BLACKPINK topped the list for the sixth consecutive month with a brand reputation index of 5,678,123 for November. High-ranking phrases in their keyword analysis included “world tour,” “Instagram,” and “concert,” while their highest-ranking related terms included “perform,” “record,” and “advertise.” The group’s positivity-negativity analysis also revealed a score of 85.91 percent positive reactions.

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NewJeans came in at a close second with a brand reputation index of 5,412,686, marking an impressive 71.02 percent rise in their score since October.

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IVE held onto their spot at third place with a brand reputation index of 4,395,657, marking a 6.08 percent increase in their score since last month.

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TWICE similarly maintained their position at fourth place with a brand reputation index of 2,664,683, while Girls’ Generation rounded out the top five for November with a total score of 2,430,151.

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