Kakao Announces Partnership With Columbia Records, Starting With IVE’s North American Debut

Kakao Announces Partnership With Columbia Records, Starting With IVE’s North American Debut
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Kakao Entertainment is teaming up with Columbia Records to expand its artists’ global reach!

On March 24, Kakao Entertainment officially announced that it had forged a new partnership with Columbia Records, a subsidiary of Sony Music.

This partnership will kick off with the global management of IVE, who is one of Kakao’s artists under subsidiary Starship Entertainment—and who is currently gearing up for a spring comeback. Columbia Records will be supporting the global music distribution, local marketing, and promotion of IVE’s upcoming first full-length album “I’ve IVE,” which is due out on April 10, as well as their pre-release track “Kitsch,” which will drop on March 27.

Kakao Announces Partnership With Columbia Records, Starting With IVE’s North American Debut

Joseph Jang, the head of Kakao Entertainment America, remarked, “We’re thrilled to be embarking on IVE’s global journey with Columbia Records, a company with rich history in pop music. This partnership holds significant meaning for us.”

According to a press release, following IVE’s North American debut, Kakao plans to support other artists’ growth overseas as well. The company announced, “With Kakao Entertainment America as the center of the operation, the company will implement a comprehensive management system to support its’ artists overseas tours, promotions, and album releases in partnership with leading global entertainment companies.”

Joseph Jang added, “By strengthening the production and distribution capabilities of our music and artists in North America, we look forward to increasing the global competitiveness of Kakao Entertainment’s music business.”

Source: Soompi

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