January 2022 Singer Brand Reputation Rankings Announced: BLACKPINK Rises To 2nd Place

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

• BLACKPINK's Jennie Becomes 1st Korean Female Soloist To Chart A Song For 15 Weeks On Billboard Hot 100
• March Girl Group Member Brand Reputation Rankings Announced
• BLACKPINK’s Jennie’s “SOLO” Becomes 1st Female K-Pop Solo Artist MV To Hit 1 Billion Views

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 22, 2021 to January 22, 2022.

Trot singer Lim Young Woong topped this month’s list with a brand reputation index of 12,515,103 for January.

BLACKPINK rose to second place after seeing a whopping 186.50 percent increase in their brand reputation index since December, scoring a total index of 12,160,011.

Meanwhile, BTS came in at a close third with a brand reputation index of 12,081,684 for the month.

IU climbed to fourth place with a brand reputation index of 8,096,765, marking a 70.34 percent rise in her score since last month, while Lee Chan Won rounded out the top five with a total index of 6,753,306.

Check out the top 30 for this month below!

1. Lim Young Woong
2. BLACKPINK
3. BTS
4. IU
5. Lee Chan Won
6. IVE
7. Kang Daniel
8. aespa
9. BLACKPINK’s Lisa
10. Lee Mujin
11. Park Chang Geun
12. Jeong Dong Won
13. SEVENTEEN
14. Lee Solomon
15. Lee Seung Gi
16. Song Ga In
17. Oh My Girl
18. Jang Min Ho
19. Lee Seung Yoon
20. TWICE
21. Red Velvet’s Joy
22. Girls’ Generation’s Taeyeon
23. NCT
24. Red Velvet
25. Sung Si Kyung
26. Kim Hee Jae
27. Lee Young Ji
28. MAMAMOO
29. STAYC
30. BE’O

Source: Soompi