Brand Reputation Rankings For K-Pop Boy Groups In April Announced

According to the Korea Institute of Corporate Reputation, the brand reputation rankings for K-Pop boy groups in April 2021 is led by BTS, NCT and SEVENTEEN.

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From March 10 to April 10, the Korea Institute of Corporate Reputation measured a total brand reputation index of 51,474,174 for K-Pop boy groups. Compared to the figure of 42,275,234 in March, it increased by 21.76%.

As the results showed, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) continued their reign with a brand reputation index of 15,938,202, a 45.93% increase from March. High-ranking phrases in the group’s keyword analysis included "YouTube", "Billboard", and "Oricon". Meanwhile, their highest-ranking related terms included "reveal", "breakthrough", and "record". The positivity-negativity analysis of our "global stars" also revealed that they maintained 87.52% positive reactions. BTS will be making their comeback soon, and this is expected to further increase their brand reputation index.

Coming in second, NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, YangYang, Xiaojun, Kun, Lucas, Jungwoo, Hendery, Sungchan, Shotaro) was analyzed to have a brand reputation index of 3,574,966. Compared to the 3,721,997 brand reputation index in March, it fell 3.95%. This April, one of their units, NCT DREAM, will make their comeback.

Finishing the top 3, SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino) has a brand reputation index of 3,354,205, an increase of 24.95% from March. The 13 members are working hard to prepare for their new Japanese single, which is slated for April 21.