Boy Group Brand Reputation Rankings For May 2021 Unveiled

The Korea Institute of Corporate Reputation has unveiled this month’s brand reputation rankings for K-Pop boy groups today.

• BTS's "ON" Kinetic Manifesto Film Becomes Their 13th MV To Reach 600 Million Views
• BTS's j-hope Enters Top 5 Of Billboard 200 For 1st Time As Soloist With "HOPE ON THE STREET VOL.1"
• BTS Makes YouTube History As “Dynamite” Becomes Fastest K-Pop Group MV To Hit 1.8 Billion Views

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 8 to May 8.

BTS topped the list for the 36th consecutive month with a brand reputation index of 13,630,137 for April. High-ranking phrases in the group’s keyword analysis included "Billboard", "YouTube", and "Butter", while their highest-ranking related terms included "record", "release", and "donate."

NCT held onto their spot at second place for the eighth month in a row, scoring a brand reputation index of 3,482,324 for May.

SEVENTEEN also maintained their own position at third place with a brand reputation index of 3,215,092 for the month.

Notable, Highlight, who made their long-awaited comeback this month, rose to 4th place with a brand reputation index of 2,902,185, marking a staggering 3,550.27 percent increase in their score since April. Meanwhile, SHINee rounded out the top 5 with a total index of 2,149,564.

Below are the top 30 of this month's boy group brand reputation rankings.

1. BTS
2. NCT
3. SEVENTEEN
4. Highlight
5. SHINee
6. EXO
7. ONF
8. ASTRO
9. THE BOYZ
10. NU’EST
11. BTOB
12. ENHYPEN
13. TXT
14. TREASURE
15. Super Junior
16. Stray Kids
17. ATEEZ
18. SF9
19. WINNER
20. MONSTA X
21. Shinhwa
22. BIGBANG
23. MIRAE
24. AB6IX
25. INFINITE
26. BAE173
27. PENTAGON
28. withus
29. 2PM
30. VERIVERY